Snacko- a snack ordering app for a movie theatre

UX Case Study

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Project Overview

We’re creating a new app to help people order snacks/food at a movie theater. We strive to find out if the main user experience, choosing a particular food/snack outlet in a particular movie theater and then placing an order which can be done in the theater, is easy for users to complete. We also want to understand the challenges experienced by the users during the process.

Product:

Problem Statement

People going for movies spending a lot of time standing in the queue for snacks.

My Role

UX Designer designing an app for Snacko from conception to delivery

Solution

Design an app which would allow people to order snacks with ease.

My Responsibilities

Conducting interviews, paper and digital wireframes, low and high fidelity prototyping, conducting usability studies, accounting for accessibility and, iterating on designs

Tools used

Figma, Miro, Freeform

Design Thinking Process

Empathize

Define

Ideate

Prototype

Test

User Research Summary

I conducted interviews and created empathy maps to understand the users I am designing for and their needs. The primary user group identified was the adults who were very regular to the movie theatre with their families and friends.

This group confirmed the initial assumption that they didn’t want to waste their time in long queues for a snack and they also missed out on a few minutes of the movie because of it.

Pain Points

Time

Families or a group of friends come there to spend some time with each other. Instead they end up spending their time in the queue and sometimes they miss out a few minutes on the movie.

Accessibility

Platforms available for ordering food are not favourable for all the age groups or different groups of people.

Over crowded apps are not easy for everyone to use. Even if a user can use, these kind of apps are tiring to use and can be time consuming.